eCommerce is the purchase of goods and services online. Increasingly, people have been buying things online because of its speed and convenience. Nothing can beat Internet speed in the purchase of these goods over large distances, except perhaps bad weather. There are many other advantages of eCommerce both for the consumer and the online vendor.
Online shopping saves time, money and the trouble of long lines. People never thought online shopping would thrive ever since CompuServe created the first Electronic Mall during the 1980's. However, now it has almost become a way of life.
Buying online offers a greater selection. It gives you the power of choosing your most preferred goods in the comfort of your own home. It gives the consumer less hassle and less waste of resources. For instance, many people needed travel agents to tell them which airline offered the best flights for the most affordable prices. It's like you had to pay double then, both for the ticket price and the travel agent. Nowadays though, with the airline's websites, one can just browse through the best travel bargains and the click of a button does it all. There are also websites now that tell you the best bargains and help you compare rates from different airlines. Such are Travelocity and Expedia.
Another advantage of the Internet is for the consumer is that it is open all day everyday. No longer do consumers have to wait for stores to open, or hurry to catch a closing shop. One can shop for shoes anytime, even when they are at home or at work. Finally, the Internet offers a wide variety of selection that no supermall can offer. This is because it provides the consumers access to online shops from areas outside their own. This completely provides diversity and variety of choices, again all in the comfort of your own home.
The online businessmen too find a lot of advantages in eCommerce.
First, it saves them a lot of cost on hiring employees. What happens 50 salesmen can pitch, can be done by one well designed and informative website. It saves up on what was supposed to be the salary of the employees. Moreover, the Internet is not only the salesperson; it's the delivery guy as well. With digital downloads, profit can be obtained automatically without deploying a middleman. The customer can directly purchase from the online vendor and payment transactions can just be arranged. This is rampant in music downloading sites like iTunes or online shops like Amazon.com or eBay. Profit will then double, or might even triple.
eCommerce also levels out the playing field for both big and small businesses. A small home-based company can reach as much a market as the global ones. Businesses do not have to set up different branches in other places. A good website and good advertising technique will do it. If the vendor does his job right, that is, putting all the information needed in a compiling way, his online business will sure thrive.